Sharp imprint of 1930s fashion 2

Sharp imprint of 1930s fashion 2

The fashion industry of the 30s of the last century witnessed a fierce confrontation between two famous designers Coco Chanel and Elsa Schiaparelli.

1. Feminine trend prevails

If the keywords of 10 years ago were `masculine` and `rebellious`, then by 1930, the soft and seductive look was popular again.

Sharp imprint of 1930s fashion

The waves of the hair are no longer pressed close to the face but are fluffier, longer, smoother and softer.

2. Contrast between day and night outfits

Women at this time had active and busy lives, so daytime outfits, while still retaining their femininity, were designed to be more minimalist and shorter so that they could move and be active easily.

Long, elegant dresses are only for night, with new materials such as metal threads, glass beads, plastic sequins… creating a shimmering look under the lights.

Sharp imprint of 1930s fashion

Day outfit.

Sharp imprint of 1930s fashion

Night party outfit.

In fact, this is only true for the middle class.

3. Madeleine Vionnet and her seductive diagonal cuts

French designer Madeleine Vionnet is known as the `queen of cuts`.

In the 1920s, Vionnet introduced bold 45-degree diagonal cuts, a precursor to the slit and strappy dresses that were popular 10 years later.

Sharp imprint of 1930s fashion

Famous glamorous designs by Vionnet.

With this achievement, she was honored by people in the world as `an architect among tailors` and those designs are still popular today.

The passion for the seductive backless dresses of the Vionnet fashion house caused women during this period to pursue sunbathing to have healthy tanned skin as well as diligently exercise to own a waist-shaped body.

4. The confrontation between Schiaparelli and Chanel

Legendary French designer Coco Chanel had a worthy opponent during this period, which was Italy’s rebellious fashion icon Elsa Schiaparelli.

Sharp imprint of 1930s fashion

Coco Chanel (left) and Elsa Schiaparelli.

People still remember her for her creative knitted shirts in the early stages, lobster hats, spine dresses or dresses printed with musical patterns with tight structure and top style.

After World War II, fashionistas turned to Chanel’s simple, highly practical designs rather than Schiaparelli’s couture.

Not only competing in the field of fashion, Chanel and Schiaparelli also compete in the perfume segment.

Flowing dresses and unique lobster hats by Schiaparelli.

5. Zipper

The greatest achievement that Elsa Schiaparelli left for the world fashion industry to this day is the application of zippers.

By 1933, Elsa had introduced zippers into her designs, both in style and decoration.

6. Beach outfit

Fitness and health are important factors in people’s lifestyle during this period.

Although swimsuits are still a discreet one-piece style, most are shorter, backless and hug the body to maximize the area of ​​sun-tanned skin.

Pajamas, an outfit that was previously used as sleepwear or for night parties, is now used as a trendy beach fashion style that was very popular in the 1930s. The pant legs are loose and can be slightly flared according to the style.

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